There are many different ads for inline skates available on the internet and if you look at 10 inline skate ads patterns, there are several lessons you could learn. You don’t have to be an advertising professional to use this information. You can use this information to become a better consumer.
Of course, to become a better consumer, it all boils down to making better informed choices. You see, it’s going to be much harder for you to get ripped off if all your choices are informed and rational. You have to use fact-based decision making processes to minimize the chances of being ripped off.
Now, with that said, if somebody wanted to swindle you or rip you off, they can. If somebody’s going to jump through so many hoops and overcome so many hurdles just to relieve you of your hard earned dollars, they will. Now, whether they do it with ads or email, it doesn’t really matter. They will do it.
However, if you’re dealing with regular advertising, that’s always a good idea to know the 10 basic inline skate advertising strategies so you can separate fact from hype. This puts you in a better position to tell the real flame from the smoke. While preventing fraud is never a slam dunk because it really boils down to how hard the person tries to defraud you of your hard earned money, you can go a long way in protecting yourself from swindlers.
Ad lesson #1: Pay attention to the image
When looking at inline skate ads, pay attention to the image. Is it the product being advertised or is it a dramatized product? These are two totally different things. In fact, if you live in certain jurisdictions, this can actually be a cause of action.
In other words, this can be a lawsuit because the company is advertising one product when you’re actually talking about another product. That, in many jurisdictions, is misrepresentation or fraud. Pay attention to how the product is described in the accompanying text or during research. Do some research regarding product specifications and features and see if it matches the actual picture being shown in the ad.
Ad lesson #2: Over dramatization
Look at how the inline skates are being used in the ad. Does it indicate high degree of risky behavior? Is it some sort of extreme sports being depicted? This is a big deal because what they’re trying to play up is how versatile or heavy duty the product is.
This is all well and good if you’re going to be using the product that way, but if the focus is on extreme sports, this might not meet your needs. Keep in mind that this has nothing to do with deceiving you or this can paint a false picture to the product’s capabilities in your mind which can lead to you making the wrong decisions.
Ad lesson #3: Location
Pay attention to the location depicted on the ad. Does it seem like it fits the use that you see for yourself? If you don’t, then making your decision based on that ad is probably not a good idea. Also, you should not allow yourself to get too impressed by the ad because the use depicted in relation to the location is completely irrelevant to your situation.
Keep in mind that advertising works by convincing people to draw connection based on what they want to see happen and what they see in the ad. Always be aware of this so you don’t end up making all the wrong associations which leads to all the wrong decisions.
Ad lesson #4: Mixing products
When you look at a still photo ad or a video ad for inline skates, pay attention to the kinds of products being depicted there. Are they mixing different products? Are you being messaged in such a way that whatever favorable impression you have about one product is somehow someway being carried over to another product being depicted in the ad?
This is very sneaky because it’s like showing a good-looking woman with a nice-looking car with a prestigious brand, and then the product. The idea is to basically transfer some qualities of the person and the luxury brand to the product being presented. This trick is very common. In fact, a lot of people consider it cheesy but you would be surprised as to how effective it is.
Ad lesson #5: Cultural context
Inline skating is very popular in all four corners of the globe but there is a reason why it is more popular in certain areas than the others. Pay attention to cultural setting because you might be subjected to so many signals that it’s easy to lose sight of the cultural context of the inline skates. This can have an impact of your overall receptivity, as well as your excitement level over the product.
Ad lesson #6: Celebrity endorsements
Celebrity endorsements really are premised on the halo effect. The halo effect is a logical flaw that most people suffer from. It works this way. When you look at a person who has attributes A, B, and C, you assume that all of these attributes are tied directly to that person.
For example, somebody is a good golfer, swimmer, and basketball player. Now, when they show up in an ad, and they have a nice pair of inline skates next to them, you start thinking of the halo effect but there is an added factor– factor D.
So in your head, logically, you equate A, B, and C which the person is very famous for, with D, which is the product and that’s how you draw the connection. And that’s how you make yourself more likely to buy the product but when you look at it logically, that person’s full competence is actually A, B, and C. It has nothing to do with D because it is probably the first time that person’s been exposed to inline skates. Do you see how this works?
Ad lesson #7: Survivor bias
Whenever there’s any kind of statistics mentioned in ads, be very suspicious, seriously. Usually, ad statistics focus on survivor bias. Meaning, they focus on the success stories. They don’t tell you about the hundreds of other times people had a tough time, people got injured, or people did not get their money’s worth regarding the product being advertises.
Survivor bias is very powerful because everybody loves a good story. Everybody loves a good success story. As the old saying goes, success has many fathers, failure is always an orphan. Don’t fall for this trick.
Ad lesson #8: Fake social proof
One of the most common advertising techniques is to show a lot of people who very good looking, usually young, and people who obviously are enjoying the kind of life you’d like for yourself. They then would congregate around a product and basically the ad is communicating that if you want this type of lifestyle and you want to become these people, buy this product.
Basically I’ve described Calvin Klein’s advertising strategy. That’s how Calvin Klein, Ralph Lauren, and other fashion brands market themselves. It’s all about lifestyle marketing. Don’t fall for that trap because you are looking for specific benefits. Stick to those benefits. You’re not looking to live somebody else’s life. You’re not looking to step into somebody else’s shoes. You’re looking for specific benefits when it comes to inline skates. Keep it at that level.
Ad lesson #9: False association
Usually, when people make decisions, usually, they make decisions after some sort of comparison. A decision only makes sense compared to something else. It’s very hard to make a decision based on a vacuum.
In other words, you’re just looking at a cup holder and you’re trying to decide whether to buy that cup holder or not. Well, to make an informed, adult, and mature decision, you would have to compare that cup holder to either other cup holders, or similar products that can then function as a cup holder.
This is advertising that seems to try to paint a product as standing alone. It tries to divorce itself from comparative analysis and this is always dangerous. Be very careful when reading product specifications or looking at ads and be on the lookout for this trick because it can throw you off.
Ad lesson #10: If it’s too good to be true
When it comes to looking at inline skates, it’s very easy to just get taken in by cutting edge technology and I really can’t blame you. We’re all looking for something bigger, better, faster, and more efficient. I understand all of that, but if you allow yourself to get taken by the hype and you reach a territory where it actually seems too good to be true, it probably is.
What you’re probably dealing with is a product that has standard features like everybody else but just has an over active and highly motivated sales person. In that situation, you’re not really doing yourself any favors by buying the product. You just bought the sizzle, but it’s the same old steak.